Helping brands scale revenue through data-driven marketing strategies, campaign optimization, and analytics — across FMCG, e-commerce, SaaS, entertainment, and logistics.
I'm Meenakshi Pundir, a Performance Marketing and Growth Analytics professional with nearly 8 years of experience helping brands achieve scalable growth.
Throughout my career I've managed large-scale campaigns, optimized marketing funnels, improved conversion rates, and built reporting systems that support smarter decision-making — across multiple industries.
My approach combines creativity with analytics, ensuring every strategy is backed by measurable outcomes.
Each project below is measured on the metric the client actually cared about — not impressions.
Grew customer acquisition while maintaining profitability through audience segmentation, creative testing, and funnel optimization.
Scaled campaigns while maintaining efficiency through a performance-focused campaign structure and continuous testing.
Improved lead generation and campaign efficiency through targeting optimization and data-driven performance tracking.
THE REWA is a premium tea brand I'm building end-to-end alongside a friend — from brand strategy and identity to the website and go-to-market. Three teas are live so far, with the brand story, visual identity, and digital presence still evolving in real time.
A repeatable loop, not a one-off waterfall — learnings from each cycle feed the next one.
Understand the market, audience, and business goal.
Audit what's tracked and what it means.
Segment and prioritize who to reach.
Test messaging and formats with real criteria.
Put budget behind what's working.
Refine continuously against the numbers.
Compound results, feed insight back to Research.
"Meenakshi is a performance marketing expert who brings a strong analytical mindset and drives exceptional results."
"Her ability to turn data into actionable strategies is outstanding. She has been instrumental in scaling our campaigns."
"Dedicated, result-oriented, and always ahead with innovative ideas. A great professional to work with!"
Whether you're looking for performance marketing support, analytics consulting, or a freelance growth partner — I'd love to hear about your goals.